There are lots of great ways to reach potential customers online, and it’s much more cost-effective than traditional media.
The good news is that it’s possible to reach customers right when they are searching for something YOU offer. And better yet, you don’t pay unless they clicked your ad and visited your site! How many forms of advertising can say that!
Once you have your website exactly like you want it, you need customers to find it. That’s what SEO is for, right? Sure, SEO helps move your site up organically in the rankings, but if there’s already a lot of sites with the same product as you, it may not be a reasonable expectation right away. Supplement your SEO efforts with online marketing. Putting targeted keyword ads in front of people looking for it is very effective. And with most online marketing being pay-per-click, how can you go wrong?
Some of the ways you can reach customers online:
- Google AdWords
- Facebook Ads and Boosted Posts
- Email Marketing
Capture more leads with a targeted landing page.
You should link your ads to specifically designed landing pages where they can find the exact information they’re looking for. A carefully designed landing page includes inviting call-to-action (CTA) to make sure those views convert into contacts and then into conversions. From there, it’s up to you. But if they find what they’re looking for, it’s an easy return on your money.
Ask me how you drive more potential customers to your site with an online marketing campaign.